*cough* *rip-off* *cough*

Remember when the toys that came in cereal boxes were actually half-decent? Remember how cheap-ass they got before they pretty much disappeared entirely? How cheap would something have to be to supplant even those crappy, soft-plastic, badly-moulded, made-by-slave-labour-in-China toys? Yup, pretty damn cheap.

So what do they put in cereal boxes now? DVD's. I just bought a box of Frosted Mini-Wheats which included one of four movies. And not utter shite either. "The Mask" and "Spy Kids" were among the four. I spent more renting "Spy Kids" two years ago than I just paid for this box of cereal. Think about it the next time you're looking at a $42.95 DVD: it's more profitable for Kellogg's to give away DVD's than misshappen, unpainted, bright orange, mutant, squashed, "I think this is supposed to be a dinosaur of some sort" mystery toys.

And DVD's cost more to make than CD's...