Kool-Aid

Nov. 7th, 2007 04:11 pm
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[personal profile] mbarrick
The 98 year old building I live in is a protected heritage building anomalously surrounded by the sort of overpriced condos and obscenely priced luxury residential hotels (and there is a certain irony that this building was a luxury residential hotel 98 years ago and is still zoned as such). While the building is fabulous, one of the draw-backs up until recently was there was no nearby supermarket. With new 40, 50, and even 60 storey residences going up in the neighbourhood it was inevitable that a supermarket would appear eventually. A few weeks ago one opened just two blocks away.

Given the nature of the neighbourhood (which can literally be called "Ritzy" since a building named "The Ritz" is being built on the next block over to the north, and an actual Ritz-Carlton Hotel and Residences is being built on the next block to the east) the new grocery store is the sort that panders to the over-moneyed, under-brained sort of nitwit that will buy a 800 square foot apartment for a million dollars. Vancouverites will need no explanation beyond that it is an "Urban Fare". For those reading from outside Vancouver, Urban Fare is the sort of supermarket that carries $150 square watermelons and charges $1.69 for the same potatoes Safeway or IGA sells for 99¢. Most everything in the store is organic or has some other sort of health spin to quickly part fools from their money.

I do, however, do some shopping at Urban Fare because the proximity is convenient and I haven't had a car for years now. They do, I suspect most for the sake of the marketing which likes to point out that "we sell Kraft Dinner, too", have a few things that aren't priced in excess of their value. Some of the meat isn't absurdly priced and they have good sausage, for example. Milk and pop aren't unusually priced either.

Which brings to the crux of this rant. Urban Fare sells a variety of pop, all the Coca-Cola and Pepsico products are available. They also have all manner of boxed fruit juices. They do not sell Kool-Aid. I like Kool-Aid. I'll easily drink two or three litres of it in a day. I have received flak for this from various people. Just today, because Urban Fare does not sell it I walked over to the IGA to get some. Because it's a half-mile walk and involves wading through tourist-infected streets and the gauntlet of beggars that preys on the tourists for drug-money, it's not a walk I like to do often, so I stock up with at least a week's worth - 10 packages.

Today, as has happened many times before, the cashier in seeing 10 packages of Kool-Aid makes conversation in saying, "You're buying a lot of Kool-Aid, you must have kids."

I typically reply with something along the lines of, "No, I'm just a big kid" or "I have a sweet tooth" and let it go.

The variety of flavours available at the IGA is diminishing, presumably since it isn't selling well there for the same reason it isn't available at Urban Fare: people don't think and are easily blinded by the superficial.

The commonplace impression is that Kool-Aid is full of sugar because one has to put the sugar in oneself and therefore one sees it. Made to the directions on the package, two litres of Kool-Aid has 250 ml of sugar in it. I don't like it that sweet and only use 150 ml of sugar, which puts it on par with Gatorade for sugar content.

Two litres of Cola has 850 ml.

Boxed fruit juice has between 500 ml and 1000 ml. And if you care to argue that it is fruit-sugar rather than refined sugar, think again. Unless the juice is "100% real juice" it is, in fact, about 5-10% juice topped up with 90-95% sugar water. And if it is "100%" real juice, the sugar levels are closer to that 1000 ml end of the scale. I find real fruit juice so sweet that I thin it down half-and-half with soda-water to make it palatable.

Despite the superficial appearance of my diet, on any given day I ingest about twice the water and half the sugar as the average "health conscious" nincompoop.

So there.

Date: 2007-11-08 12:28 am (UTC)
From: [identity profile] neverletmedown.livejournal.com
Bravo!

From a fellow Kool-Aid drinker to the next (who also has no car and relies on over-glorified supermarkets à la Choices and Urban Fare), if you ever make it down to Steveston for whatever reason, check out "Super Grocer" - they carry all the flavours, and in abundance!

Date: 2007-11-08 02:36 am (UTC)
From: [identity profile] mbarrick.livejournal.com
My old neighbourhood in Kits has a Safeway and a Choices right across the street from eachother. Above the Choices are (or at least were - I'm not sure if they are still there) the offices of the David Suzuki Foundation. Guess who I frequently saw shopping at Safeway?

Date: 2007-11-09 06:18 am (UTC)
From: [identity profile] seymour-glass.livejournal.com
it's a capers on 4th (just for accuracy sake)...there is supposed to be an iga opening down in that neighbourhood too at some point...not sure what building, but i heard some iga staff talking about it a couple of years ago...so you may get some relief...

and this health conscious fool does keep his sugar intake down...some of us have brains...ha ha...but not as many as they would like to believe...

and to be honest urban fare has a pretty shitty organic/health food selection...and what they do have is vastly overpriced from even capers...you are right it is geared to rich urbanites who have no concept of value (and yes it could be argued that i have little concept)...but that said i, like you, stop there on the way home sometime when i don't feel like going to iga or capers...but i do enjoy the crowd in there for amusement whilst i'm shopping...i was going to say i'm sure safeway has lots of kool-aid, they used to when i worked there, but now you'd have to walk over to davie to get it...

Date: 2007-11-09 06:55 am (UTC)
From: [identity profile] mbarrick.livejournal.com
You're right, Safeway does have an excellent selection of Kool-Aid. I'm looking forward to the return of the Robson St. location.

When the Shangri-la is finished the grocery store there will be *another* Urban Fare. Does this neibourhood really need two Urban Fares three blocks apart? Although maybe then they will be forced to differentiate the two stores a bit and one of them will carry less frou-frou crap.

Date: 2007-11-09 08:04 am (UTC)
From: [identity profile] seymour-glass.livejournal.com
i hated stocking the kool-aid section...it licks...

i had known originally there would be an urban fare at shangri-la...and i was surprised to see the one down the hill there...you'd be surprised how lazy people are...they will probably get an entirely different clientèle at the one in shangri-la than in coal harbour...seems like a waste of space to me...

Date: 2007-11-08 12:30 am (UTC)
From: [identity profile] r-lex.livejournal.com
Michael, you need no "aid" in being "kool".

Date: 2007-11-08 01:10 am (UTC)
From: [identity profile] nicosian.livejournal.com
if I see some in my travels, and i almost certainly will given the um.. demographic here, what flavors would be best to grab en masse? I'd be happy to send you a stash.

(deleted comment)

Date: 2007-11-08 02:37 am (UTC)
From: [identity profile] mbarrick.livejournal.com
Well, that does leave you well equipped to survive joining a cult.

Date: 2007-11-08 02:15 am (UTC)
From: [identity profile] sciencequeen.livejournal.com
Man!! I know what that's like.

Not only that, but living on the west side means that every grocery store is expensive!! There's no Superstore or Buy Low on the west side, and though there's now a Costco downtown, I'd have to a) buy a membership and b) take a cab home which would cost about $8.

Date: 2007-11-08 04:40 am (UTC)
From: [identity profile] magiknat.livejournal.com
Having never tried Kool Aid (for 2 reasons:a. I pretty much just drink water and b. I'm allergic to most cordial type beverages) I can't say I truly understand what you're going through. However it did irritate me that I couldn't get certain quality goods such as Vegemite or Iced Vovo's in your entire country.

Date: 2007-11-09 06:19 am (UTC)
From: [identity profile] seymour-glass.livejournal.com
you used to be able to get vegemite at several places...i know we used to stock it at safeway when i worked there...i know you can find marmite around still, but i haven't seen any vegemite lately in my travels...not that i buy it anyway...

Date: 2007-11-09 06:32 am (UTC)
From: [identity profile] magiknat.livejournal.com
Used to being the operative I'm afraid. Kraft Canada got in trouble because the Vegemite didn't have French labelling, so they told Kraft Australia to put French on there. Kraft Australia pointed out that they weren't willing to spend money modifying the labels to include a language that is not spoken in Australia. Kraft Canada then said they couldn't be bothered to make compliant labels and stopped importing it altogether.

I did find a little shop in Kits that sold it on the sly, only he had to have his mother in Newcastle post it to him in small packages so he charged about 700% the regular retail value. I gave up on that guy and only used him for emergency supply. Other than that I had 5 different people posting it to me :)

Marmite can go get fucked :)

Date: 2007-11-09 06:34 am (UTC)
From: [identity profile] seymour-glass.livejournal.com
well i can't say i know the difference, and i'm sure i never will...ha ha...

Date: 2007-11-09 06:41 am (UTC)
From: [identity profile] magiknat.livejournal.com
That's depressing. Truly it is!

Date: 2007-11-09 08:04 am (UTC)
From: [identity profile] seymour-glass.livejournal.com
i had a roommate from australia who would eat vegemite...just the smell of that stuff makes my skin crawl...

Date: 2007-11-10 02:09 am (UTC)
From: [identity profile] magiknat.livejournal.com
I have it every day for breakfast! Can't live without it...

Date: 2007-11-08 04:58 am (UTC)
From: [identity profile] mediavictim.livejournal.com
I always end up buynig the no-name pop or Ice Tea anyway as I can usually get 2L for a buck. These come in their own disposable resealable containers with nothing to clean up after - this being quite useful as a lazy batechlor I usually do buy powered Gatorade but I can't drink it unless I have been working out (the excess electrolytes screw my dugestive system up)

I know what you mean about UrbanFair -
"Why yes I will pay $2.99 for that head of $1 greenleaf lettuce becasue it is Illuminated by track lighting and packaged in black containers" I even shy away from IGA as it tries the same techniques to overcharge for its food. (track lighting and cool shelving), Safeway is ugly - so you think you are saving beacsue of its cold-impersonal nature - but the "club price" is rip-off.

That leaves Superstore wich is by far the best price in the city provided that you can bite-back the bile and loathing and instantaneous and spontaneous racism that one develops for all Asian culture by that particular minority of ignorant spoiled arrogant and moronic Asian families that tend to shop there. I secretely think that Superstore is the "Austrailia" of the Asian community where all the cool smart, considerate Asians banish their most annoying members.
"You stupid rich soccar mom in SUV with 6 kids who run loose and break tings... You are banished to the Land of Sahdow Ghosts and Jim Pattison"

Date: 2007-11-08 09:00 pm (UTC)
From: [identity profile] dream-king.livejournal.com
I go to Costco fairly regularly, If you want to arrange something, I can get you in, we can do our respective shopping and I can drop you off if you want.

I live near a capers, I can't believe how someone can be so idiotic as to spend $11 for a 1L glass bottle of Orange Juice and tonic water.

Date: 2007-11-09 04:16 am (UTC)
From: [identity profile] http://users.livejournal.com/_disdain_/
I prefer to just stop at the liquor store on the way home ;-)
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