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(timings are approximate)
Hour 0: news is created/disseminated from the source

Hours 0-30: people with a direct interest micro-blog (Tweeting, fb-status, etc.), text, and blog about it.

Hours 12-48: people with a secondary interest micro-blog, text, and blog about it.

Hours 24-72: dinosaur print and broadcast media start to disseminate the story.

Hours 48-144: people who prior to 2001 thought  "computers were for geeks"  and people under 21 who would have been in that camp if they were old enough start to micro-blog and e-mail each-other at work about it, sharing links to print and broadcast media web sites ad nauseam and posting insane rants in the comments sections off the news stories and in unrelated forums before getting distracted by the next story.
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I swear the Internet is robbing me of intelligence. I try to avoid running in the special olympics, but just the very act of reading though and looking at the volume of mediocre crap to find the occasional gem is rotting my mind. It's the mental equivalent of black-lung. Tiny particles of idiocy are piling up in the corners of my mind, forming into dust-bunnies of stupidity. The dunce-bunnies are arming themselves with the armour from pencil-drawn Manga-style anthropomorphic horse and kitty warriors from deviantART. They are strengthening their resolve worshipping flash-photos-of-airborne-dust spirits and promises of life-everlasting on the sunset-lens-flare secret planet that will destroy as all. They crawl onto people's shoulders with pitch-forks made of excess exlamation points and whisper irrational propaganda on both sides of irrelevant issues, turning any and all thoughts into arguments about American politics and foreign policy. The dunce-bunnies eat nothing but spam and breed with aid of Viagra. Even though I've been avoiding running in the special olympics myself, every time I watch a race more of the dust settles in my mind and new armies of dunce-bunnies form to steal valuable resources from what few creative and rational thoughts I have left.

[modified repost from 2004]
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Is conformity so ingrained now that whenever someone does something outside of the bounds of acceptable creativity the refrain "they must have too much spare time" is sung? What does that mean? What is "too much spare time"? And how is using it creatively anything but laudable? The fundamental underlying premise is there there is something more valuable to do with one's time than be creative, and that one should not have "spare" time. What is spare time? I presume that is time where one is not required by necessity to slave for a pay-cheque, serving and producing wealth for someone else (i.e. working at a job.) And it seems people who spend all their "spare" time consuming mass culture aren't chided for it. I've yet to see anyone interrupt a water-cooler pow-wow about the six hours of television everyone watched the night before by yelling, "You people all watched all those shows? You must have way too much spare time!" I've never heard anyone accused of having too much spare time after spending their long weekend drinking beer and grilling burgers. I've never heard anyone accused of having too much spare time after spending thousands of dollars on their vacation to fly to some far away beach and drink rum for two weeks...

As long as you are producing for your masters or consuming their soma, it's all good. Take one moment to do something for yourself outside of the prescribed boundaries, and you have "too much spare time."
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"New York style" = small, overpriced, and the kitchen is in the living room.
"open concept" = the kitchen is in the living room
"garden level" = basement
"no smoking" = landlord is too cheap to paint
"no pets" = landlord is too cheap to change carpets
"sub-penthouse" = nondescript apartment somewhere above the middle of a bee-hive tower
"large/spacious studio" = shoebox
"soundproof" = concrete walls/floors that transmit every pin-drop like someone is bowling in the next apartment
"bright and open" = everything is painted eggshell white like every other apartment, ever.
"modern" = the kitchen is in the living room
"[X] minutes downtown" = effectively inaccessible by transit
"newly renovated" = repainted by amateurs with no concept of edging/masking and or the cheapest possible carpet has been installed

[EDIT] - even more:
"ocean views" = a body of water is *just* visible between two opposite buildings as viewed from a small alley-facing window (and similar for "mountain views" and "city views")
"quiet neighbourhood" = gang territory
‎"luxury" = one (but never all) of: air conditioning, fireplace, own parking space, high ceilings
"steps away from shopping" = there is a crappy corner store that sells candy, cigarettes, magazines and bizarre inedible things like peeled camel tongues, canned lizard eggs, and expired yak flavoured rice cakes 10 blocks away. For everything else you need a car or will have the take a bus.
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I moved downtown to close to transit and services so I don't have to own a car just to get groceries, visit a friend, go to a gallery, see a movie, so I can go out to a bar or a club to make noise and conveniently get home, etc.. I have no tolerance for suburban yahoos that live in the sprawling hells spawned from the failed urban planning ideal of the 1950's that take watching someone imported from Scandinavia or wherever for no other merit than their ability to hit a hunk of rubber with a stick as a personal victory based on what shirt they paid to wear entitles them to circle their cars around residential neighbourhoods hooting and honking, largely because they saw someone else get away with it. Twenty, thirty, and more years ago we had Seafest, the PNE parade, beer-gardens on the beach at English Bay, nightclubs on Georgia, a plethora after-hours and alternative clubs in Yaletown, and a greater number of fun things to do because they all hadn't been ruined by invasions of suburban yobs or torn down by festivals of corporate greed aimed at that audience, like the Olympics and Expo'86.

I'm not against fun. I'm vehemently irritated by stupid people that ruin it and people who entitle them with unresolved opinions and ill-conceived sloganeering like, "If you don't like noise, don't live downtown."
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There was a lot of talk today on the CBC and other media about the Canadian Centre for Policy Alternatives issuing a new "living wage" value for Metro Vancouver.

A "living wage" in this context is defined as a minimal amount for two adults working full-time (40 hours a week) both have to earn to support two children above the poverty line. The value released today is $18.71. That's two people earning $18.71/hour and both working full time. This is poverty line, i.e. food, shelter, clothing, and minimal entertainment, not being able to afford to buy a house, not being able to afford to go away for vacations, not being able to save for retirement, etc.

I want to look at this $18.71 value in terms of pre-Generation-X standards, before it was expected and required for both parents to work to simply support a family, back in the days where normal meant one person supporting three others. So for one person to support another adult and two children would really mean double this value. That would mean an individual supporting a spouse and two children at the poverty line would need a full time, 40-hour a week job at $37.42 to "get by."

In the 1950's, 1960's and up to the mid-1970's an adult working at a crappy job like pumping gas, waitressing, janitor, etc. could expect pretty close to that kind of living, say enough to support a family of three. Since two adults earning $18.71 is enough to support two children it follows that one adult making $18.71 is enough to support one person, so we'll assume $9.36 is enough for one person. So for one person to support two others we get $28.07. To have the life one could earn at the $1.35 minimum wage of 1974 one would now have to make $28.07. And in case $28.07 is a bit too abstract, let's translate that to an annual salary: $58,385.60. Now look at it this way—if you are making less than $60,000/year, you are making less than your average Space-Age gas-jockey.

You know why the punks started yelling "no future" in 1977? This is fucking why! Welcome to the future.
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So, over two months since I ordered my free Tego skin, it finally arrived. It did, in fact, ship rather quickly since I only got the shipping notice three days ago, but that's pretty normal for Canada Post letter-mail from one major city (Winnipeg) to another (Vancouver.) What sucks is the envelope arrived completely open. There is not even a sign that it was ever sealed. It was only by pure fluke that the contents didn't fall out somewhere in transit.

So now I have some lovely die-cut vinyl applied to my Blackberry. It looks kind of neat, but I'm not optimistic about how long it will last, and remain stunned at how long it took to show up. Part of my job involves ordering die-cut printed vinyl like this. It really doesn't take this long to produce. Once again, if I had not gotten this as "free" loyalty reward (i.e. for having thrown buckets of money at Rogers every month for a year) I never would have ordered it, nor do I recommend anyone order from Tego.

Tego

Mar. 29th, 2010 12:21 pm
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The incredibly slow service from Tego continues to boggle my mind. three weeks ago I got a notice, which itself was 38 days after my order, that they were just starting my order. Today I got notice that it is shipping, standard letter-mail, and should arrive within 10 business days (i.e. two weeks.) So, for something I ordered at the end of January, I should see it around the middle of April. Two and a half months for something shipping entirely within Canada. It's a good thing I didn't actually have to pay for this or I could have easily done a charge-back after the first month.
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Remember back in January when I left my phone in a taxi and it went where socks go in the dryer? Two days before that I had ordered a custom skin from an outfit called "Tego. I wouldn't waste money on such a thing, but I happened to "win" this as a Christmas present from Rogers. The offer was going to expire at the end of January so I decided to go a head an order it since it was "free" (as in, spend a gazillion dollars on your phone every month, get a prize worth less than the tax portion of the monthly bill - what a deal!)

That was on the 29th of January. Today, TODAY, thirty-eight days after placing my order, I got an e-mail with the subject line "Your TEGO order […] from mytego.com is now being made just for you."

Thirty eight days and they are starting on my order?! If this was something I had actually paid for and cared about I think I would be a little choked about this. It's like I ordered Sea-Monkeys out of a 25¢ comic book from 1976 - "Please allow 6 - 8 weeks for delivery." Or maybe 1946:
Dear Mr. Tego,

Would you be so kind as to send me a skin made from the attached drawing for my telephone, a Blackberry, which is about a year old and has a lot of buttons and a little silver around the edges…
At least Rogers finally did replace my phone with the same model, or this skin I had pretty much forgotten about would be pretty useless, whenever/if it finally does show up.
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Continued from It's a Sad State of Affairs, part 3: See, Blair, Anything is Possible

My replacement phone arrived today. This is good. But first let me back up a bit...

Some of you suggested I send my blog posts in to Rogers, and I was planning to. However, Rogers got to me first. Yesterday morning I received this comment under my "part 2" posting:
Hi Michael - This is Mary with Rogers.
I came across your blog and am sorry to hear about your experience. Perhaps I can help? I've sent you an email so please let me know if I can offer assistance.

Take care,
Mary
@RogersMary
http://www.twitter.com/rogersmary
as well as the following e-mail:
Subject: Your blog posts
Date: Tue, 2 Feb 2010 08:49:30 -0500
From: "RogersHelps" <rogers.helps@rci.rogers.com>
To: mbarrick@mbarrick.net

Hi Michael - This is Mary with Rogers and I'm part of the online
communications team. I came across you blog post(s) and am very sorry to
hear about your experience.

The entry indicated that you were going to call back in on Monday. I
wanted to check on how that went and offer assistance if it's still an
open issue.

My team is not intended to replace existing lines of customer care but I
can jump in to help from time-to-time if needed. I'm happy to help here
if that's what you require at this time.

All I'd need is your full name (I assume Michael Barrick is the name on
the account?) and a contact number where best to reach you. I'll forward
to a higher level resolution team and they will call you to help sort it
out.

Again, I regret the experience you described and hope I can help put
this right for you.

Let me know if you'd like me to step in here.

Take care,
Mary

**************************************
Mary Pretotto
Community Manager, Social Media Monitoring & Engagement
Rogers Communications Inc.
@RogersMary
In both cases I directed Mary to the "part 3" entry where I was promised the replacement.

I thought this was quite interesting and I didn't think anything at all about Mary's job title until I showed it to someone else, who found the "Monitoring" part of "Social Media Monitoring & Engagement" a tad ominous. Personally I think it is just straight-up and accurate. I do the same thing for myself and my own websites using, for example, a Google Alerts that searches for my name and nic. But, Mary, if you are reading, maybe just, "Social Media Engagement" might be the way to go since, apparently, some people are creeped out by "Monitoring"?

I'd like to hear what other people think.

And now, back to the new phone, which brings me back to griping about Canada Post, rather than Rogers. I got a pickup notice today. Checking the pickup notice number online to see if it was available for pickup I noticed a line saying the postie had "attempted delivery" this morning around 11:00 a.m..  I was here, frantically working on photos from a fashion shoot last Saturday, and no one buzzed or knocked. And once again the package was sent to the wrong postal outlet (at least I looked in advance this time.) I was served by the same mostly-illiterate couple as last Saturday. They seem like very nice people, and are very friendly, but really, is it unreasonable of me to expect the people handling my mail to have better than a first-grade grasp of at least one of the official languages?

Once I got the phone home and unpacked everything went as well as expected. I had to make a couple calls to customer service and tech support to provision the new SIM card and remove the blocks on my account. Because I have a BES server there was, of course, no lost data since all of that syncs up wirelessly all the time. I had to reinstall some application (like facebook and Twitter) that I was never arsed to back up. I bought a higher capacity MicroSD card so now I have even more room for music, pictures, and maybe I'll put some video on there as well to give me something else to do on the bus.

Now the things I remain worried about:
  1. I dropped the Nokia 2660 in its return envelope off at the UPS store on Davie Monday night and it still isn't showing up when I check the tracking number. UPS better not lose the damn phone, because I really don't want to end up in a argument over whether or not I returned the it when I already went though so much grief trying the physically hand the phone to someone on Saturday.
    [EDIT: 20100206] It's showing up in the tracking now, and therefore out of my hands - huzzah!
  2. I haven't seen a bill yet. I don't have a lot of confidence that my bill won't be completely messed up and I am in wait-and-see mode.
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Continued from It's a Sad State of Affairs, part 2: Rogers was Predictably Useless:

Since Rogers' head office is in Toronto and in a time-zone three hours ahead  I got up an hour and a half earlier than usual today to call in at 9:00 a.m. their time in order to get a hold of a someone with some authority and have something done about my phone.

It took an hour and half.

I called up and initially spoke to "Anne." I started out by explaining that I had already spent a great deal of time with customer service yesterday and was calling back to speak to a manager. Anne did not simply put me through to a manager, presumably because she was trained not to in order to screen out people who ask for escalation before they have actually talked to the lower lever representatives at all (which, admittedly, I do routinely when getting tech support since, without fail, I know more than the tier-one monkeys.) Anne was very nice, though, and while it was a waste of time, it was not unpleasant talking to her.

Upon the revelation that my account was a business account and not a personal one, Anne passed me off to Sonya in the business department. Sonya was a bit more frustrating. She maintained the same line as Blair from yesterday. She told me about how it was "physically impossible" to send out a new phone until the one I had been sent was returned because the fields in the almighty "system" were "greyed out" until the other phone was received.

As I had with Blair, I explained that I wasn't at concerned with what limitations were programmed into the system, and that those simply represented an artificially imposed and flawed process that could be circumvented. She maintained that it could not. I proposed several hypothetical situations on how she could send me a "new" phone and credit me back for my mistaken "upgrade" and the difference in price between the "upgrade" and the "new phone."

Eventually I proposed that I would be sending back the Nokia 2660 I was sent, keeping the SIM card and buying third-party hardware to put it in, but nonetheless I would still like to speak to a manager to suggest changing "the system" to facilitate correcting problems like this one.

Sonya put me on hold to find a manager - this was somewhere over an hour into the call. After I had been on hold for a while she came back and asked if I could be called back on my cell number. I asked her to stop and think about what she just asked me. She did and put me on hold again.

In a few minutes I was connected to "Noreen." I was in fact ready to do as I had suggested and buy third party hardware and really only wanted to talk to Noreen about fixing "the system." But before I even got that far Noreen proved that what I had been proposing to Blair yesterday was, in fact, possible. Unprompted, Noreen offered to send me out a new Blackberry 8900 prior to receiving the return on the Nokia, and that for my trouble I would have the new phone for only $75 rather than the $449 replacement cost I was happy to pay last week. She further explained that I would actually only be paying $50 for the phone, and $35 for the processing fee, at which point I chose not to question what universe she lived in where 50+35=75, because, frankly, $85 is still a crapload better than $449!

So, in the end, having saved $364 on my replacement phone, that works out to "making" about $120/hr. for the time spent getting to that point. But doesn't it make you wonder what kind of profit margin a company like Rogers has where, in the end, they'd rather sell me a phone for such a tiny fraction of the "full" price (which is actually $599 without a plan) rather than not sell me a phone at all?

Continued in It's a Sad State of Affairs, part 4: I Have a Phone Again
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Continued from It's a Sad State of Affairs:

And, as expected, my attempt to get someone to resolve my problem at a Rogers Wireless outlet was useless.

I went to the nearest Rogers outlet identified by their website as dealing with wireless and business services, "Digital Communications" at 1093 Robson St, and explained my problem. The clerk at the store was apologetic and explained that there was nothing he could do and I would have to call customer service on Monday. I explained that doing so on Monday was going to be more than a little inconvenient. I asked, hypothetically, that if I were to outright buy a new phone would he be able connect it to my existing account and have me walk out with a working phone. He said, yes. So I posed the question, why could he not do that, take the incorrect phone that was sent to me back, and then make whatever calls and do whatever internal paperwork might me necessary to straighten things out. He said that it would be impossible because they were a franchise store and I had received the phone from the corporate office and there was no way to reconcile stock between the franchise and corporate. At this point his co-worker suggested I try a "Rogers Plus" outlet, since they are corporately owned and that the nearest one was in Pacific Centre Mall.

So off I went to the Rogers Plus kiosk in Pacific Centre, unit D2G, 701 W. Georgia Street. When I got there both employees were talking to people, so I took a look around the kiosk to make sure they did in fact have a Blackberry 8900. Standing at the kiosk, with a perfectly useful replacement phone not a foot away from me under the glass, one of the employees came over and asked how he could help me. I presented the box with Nokia phone I was sent in error, and explained the mistake that had been made. I told him I would like to give him the useless phone in exchange for the phone I should have been sent. He said I couldn't do that, that the phone would have to be sent back in the post, and when it was received some 10 days later the right phone would be sent out to me.

I asked why I should have to wait three weeks to resolve an internal mistake when there was a perfectly good phone not a foot away from me and why he could not accept my return when he was a corporate employee working at a corporate outlet. He had no satisfactory answer and said that what he could do was connect me to customer service and maybe they could do something for me.

Despite the absurdity of this, which I made him aware of, I let him connect me to customer service. For the third time I explained the mistake to the customer service representative, "Ken." Ken was equally useless and after jumping through the same hoops with him, asking again why I could not return the phone sent to me to a corporate outlet in exchange for the phone I had in fact ordered, Ken said he did not have the authority to make that happen and I should speak to a manager.

At this point I was passed on to "Blair," employee number 1695238, with whom I had a protracted argument about what was an was not possible. Blair confirmed that I had in fact talked to a representative around 1:30 p.m. on the 26th of January and ordered a replacement Blackberry 8900, and that the wrong phone had been sent to me. Blair then maintained a position no different than Ken, that it was against policy, that there was no way to enter the exchange into the system, that I would have jump through all the hoops to correct the mistake made by Rogers and wait an interminable three weeks for the resolution. I told Blair that, no, it was possible, since I was standing no more than two feet away from the right phone, at a corporately owned outlet, with a couple of corporate employees standing no more than two metres away (although I'm sure they would have been standing farther away if the confines of the booth allowed because they sure as hell wanted nothing to do with me.) I told Blair that I was not prepared to waste any more of my time on this mistake, and that the lot of them could exchange whatever information necessary to sort out the paperwork on Monday just so long as I walked away with the phone I had ordered on Tuesday.

Blair explained that he understood my frustration and that he was very sorry and the best he could do was have someone call be back in a two-to-four hour window. I explained to Blair how that was less than convenient since, not having a cell phone at the moment, I would have to return home to wait for the call and the very reason I was standing there at a corporately owned Rogers Plus outlet was so that I would be returning home with the situation resolved. I told him to get someone on the line so that I would not have to go home to receive the call. He put me on hold for a while (where I suspect he chatted with Ken about what and asshole I was) and then returned to tell me that since it was Sunday there was no one who could talk to me and he could arrange a call-back between 8:00 a.m. and noon on Monday.

I told Blair that I was not going to be anywhere where I could receive a call during those hours without a cell phone, and asked him why I needed to waste more of my time, plus the valuable time of the people I would be working for on Monday, when the mistake belonged to Rogers, and asked again why it was that he and the two people next to me being paid by Rogers could not use their time, for which they were being paid by Rogers, to sort out the error, while I walked away a happy customer with a working phone.

He maintained his tack on "policy" and the all powerful "system" that did not allow him to do this. We went in circles for a bit. I eventually lost my temper and shouted about just wanting "the @#$%ing phone I ordered" loud enough that I'm sure half the mall heard me (not a shining moment, but this was now an hour into the ordeal and my patience had run out.) Regaining my composure, I suggested again to Blair that if the system didn't allow for this that he not use it, that I didn't really care what limits bad programmers may have imposed on him, and that he write down on paper the details of the transaction and pass it on to a higher level manager or their I.T. department on Monday to sort it out with "the system." He said he couldn't do that. I said, "Yes, you can, you are just afraid to. Have some faith in yourself. You can write. You know the alphabet. You can do it."

With my patience exhausted and Blair being completely useless, I told him exactly how useless he was being. I told him that at this point it wasn't just Rogers that I was frustrated with but that he, personally, was useless. He said he didn't have to listen to such abuse, to which I retorted, "but I have to suffer though fixing this mistake and waiting three more weeks for a replacement for a phone I have already been without for a week while there is one here right in front of me, and then paying the bill for a month's service I will not receive." He said, "Oh, I can put a note on your account..." where I cut him off and said, "Well then, why can't you put a note on my account that I exchanged my phone and fix my problem." He paused. I pushed, "You don't have an answer for that, do you? Why is that? I know, because you are useless! Is there anything you can do for me? How about cancelling my account without penalty?"

"I can't do that."

"How would you feel about appearing in small claims court?"

"I'm sorry you feel that way."

This is where I collected his name and employee number, told him we were done, hung up, collected the box with the useless replacement phone, and left. As I left mall security was walking toward the kiosk. I forget how scary I am when I'm mad to people who don't know me, I think I may have given up an left at just the right moment.

Now I wait until Monday to see if I can talk to someone else higher up the food chain. I'm not done yet.

And to think I switched to Rogers because Bell had messed up my account and their all-powerful "system" did not allow for it to be corrected. Clearly it really doesn't matter who you deal with and I'm questioning the utility of having a cell phone at all.

Continued in It's a Sad State of Affairs, part 3: See, Blair, Anything is Possible
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I have pretty low expectations in the integrity and competence of others. I didn't always, but being repeatedly bludgeoned by scenarios like the one that is currently playing out have slowly inverted by approach to other people from one of "benefit of the doubt" to "respect must be earned."

Last week I dropped by cell-phone in a Blacktop taxi. I have no doubt of that because I had it in my hand to call the taxi in the first place and it was undoubtedly with me at the point of entering the cab. This was late Friday (technically early Saturday morning.) Being the weekend Blacktop's office was closed and I had to wait until Monday morning to talk to their lost-and-found. The phone had a password, backs up wirelessly to my server, and I sent a wipe-and-lock command from the server Saturday so I wasn't concerned about the contents of the phone, but I would have liked to avoid the expense of replacing the hardware. My expectations where not high, because a little research revealed that Blacktop Cabs has a history of keeping lost items. The woman answering the phone at Blacktop was rude and unhelpful, telling me to call back because things aren't always turned in right away (in perfect keeping with the aforelinked news story.) I tried back late Monday, and on Tuesday. Later Tuesday, having given four days for the cabbie to turn in the hardware, I called Rogers to report the phone lost/stolen.

At this point I talked to the rep about a replacement. I was given a price on an identical replacement and told to expect it in 2-3 business days. Sure enough, when I got home from work Friday I had a delivery notice for a parcel from Markham, ON (a city I envision as being made up entirely of warehouses, since everything comes from Markham, ON.)

"Grand," I thought, "I can pick it up tomorrow morning."

In the morning I blithely walked over to the local retail postal outlet where all packages that don't fit in the buildings post-boxes go. Unfortunately I hadn't bothered to actually look too closely at the pick-up notice and hadn't noticed that the package had been sent to the wrong postal outlet. The other postal outlet isn't that far away either so I walked over.

At the other postal outlet I had the bizarre and disturbing experience of being served by a couple who barely spoke English and clearly could not read it. I watched in patient, fascinated horror as the two people collaborated on comparing my name and address from my driver's licence to the name and address on the package, letter by letter, illiterately comparing the shapes.

I returned home with my package. After pausing to send a brief letter of complaint to Canada Post about having my mail handled by people who cannot read the Latin alphabet, I opened my package.

Inside was a cell-phone. That is all that what I received had in common with what I had ordered. It was not the same brand, form factor, and otherwise not even close to a replacement for my lost phone.

I called Rogers. After negotiating one of those unavoidable and universally annoying voice actuated automated call-direction systems to get to a human, I was informed that the system bearing my account information was down so there was nothing they could do to help me, and that I should call back in several hours when the system [w|sh]ould be up and running.

At this point I had to let it go since I had to set up for a shoot. By the time the shoot was over it was too late to call back.

Now it is Sunday. The customer service line is closed on Sundays. There is a Rogers outlet nearby that, according to the website, handles wireless and business services and is open today. I'm going to attempt to take my useless replacement in and get this resolved.

And why do I not expect this to go well?

Continued in It's a Sad State of Affairs, part 2: Rogers was Predictably Useless
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  1. Use Point Form

    Most people can't or won't read with comprehension, they just skim headers and assume they already know what's going to be written below. If your crappy link-bait list is going to get Stumbled, Digged, or whatever, you need to appeal to the lowest common denominator and make them feel like they are clever. It's all about the "F" reading pattern that SEO snake-oil salesmen like to harp on. Remember that 99.83% of humanity has an I.Q. below the second standard deviation, it's only that remaining 0.27% (or 0.0027 if they work for Verizon) are geniuses capable of understanding prose and have the freakishly long attention spans to stay focused on something for more than a tenth of second.
     
  2. Steal Your Content

    Why waste valuable time thinking for yourself? Just assume that your audience has the attention span of a gnat and a memory like a sieve. They won't remember that they've seen the same list four hundred and twenty seven times before just so long as you change up the order a bit and use a different coloured background.
     
    Here are a couple of great things to steal:
     
    1. Do a Photoshop Tutorial

      Make sure it is something completely inane that every freaking wanker calling themselves a "designer" now that they've managed to get their pirated copy of Photoshop working can get into, like how to use layers, handy keyboard shortcuts like "CTRL-SHIFT-Z", or pretty much anything else you can get straight out of the help file. Remember that your audience is functionally illiterate, so you are pretty much guaranteed that they won't have looked in the help file.
       
    2. Present an Uncredited List of Photographs

      Everyone likes pretty pictures, especially the drooling morons that read your crappy blog. Remembering once again that your audience can't or won't read makes writing any kind of credits for the photographers pointless anyway. Doing anything so intensely difficult as, say, linking to the photographers' websites is counter productive. Not only would it mean learning how to form an <a> tag, but it might mean people would leave your site by some means other than clicking on the fucking Google ads dominating your page in the upper left placement because you are so damn clever about exploiting that whole "F" pattern thing (never mind that it makes your first bullet point illegible, the content doesn't really matter anyway.) You can even pretend that you give a shit about the people you are exploiting by saying something like, "I found these pictures in various places around the Internet and don't know who they belong to. If you recognize something send me a note so I can credit the photographer." That's really brilliant, that way you look like the good guy and it's really your readers' fault for not knowing who you should credit.
       
      Here's some popular things you can rip-off:
       
      1. Weird Houses

        Your lowest-common-denominator audience just loves laughing at creative freaks. Throw together some pictures of houses that have some character and your audience will feel better about the suburban monotony that surrounds them, and the ones from AOL will feel better about their trailers.
         
      2. HDR Photographs

        The sort of idiots that boggle at pressing three keys at the same time to get more than one level of undo out of Photoshop are really impressed with these. They're like magic. Especially if they are trailer-park ass-hAOLs and the pictures are of things they can't grasp, like buildings in Europe that are more than 20 years old.
         
      3. Big Stuff

        How about that picture everyone has seen a million times of that really big excavator crossing the highway? Or that bridge in France that crosses a valley? Or the strip mine in Siberia that sucks in helicopters? People love shit like that. One more time won't hurt. And enough people might click on your Google ads that you can treat yourself to a stick of gum.
         
      4. Renderings of Product Concepts

        If they have absolutely no chance of going to market because the concept relies on violating some fundamental law of nature, so much the better.
         
      5. Cats

        Because the Internet needs more pictures of cats. That's what it is there for. Especially "LOL Cats" - make sure you cover the classics: "I can has cheeseburger", "Drillcat will kill your family", "Ceiling cat is watching you masturbate", etc. They never get old.
         
      6. Stuff They Don't Have in America

        Face it, if you are writing in English, even if your domain ends in .uk, .au, .nz, .ca or the two-letter country code of any civilised (with an "s") country, most of the drooling idiots that with look at it (I'd say "read" , but we know that is being too generous) are going to be from the good-ol' U.S. of A. Just run together a bunch of things that Americans have never seen in real life, like canals, advertising designed for people with more than two functional brain cells, small reliable cars that get good gas mileage, clean subways, buildings more than 20 years old, books, etc.
         
  3. Don't Screen or Moderate Comments

    Nothing makes an interesting post more interesting than the unfiltered insight of knuckle-draggers. Maybe start things out by trolling your own post with the requisite "photoshopped" comment. This is especially effective for posts of things that are necessarily photoshopped, like HDR photos or photo-manipulations. If you're really lucky the comment thread will degrade into a Republican vs. Democrat argument on American politics. Those are always fun.

Kool-Aid

Nov. 7th, 2007 04:11 pm
mbarrick: (Default)
The 98 year old building I live in is a protected heritage building anomalously surrounded by the sort of overpriced condos and obscenely priced luxury residential hotels (and there is a certain irony that this building was a luxury residential hotel 98 years ago and is still zoned as such). While the building is fabulous, one of the draw-backs up until recently was there was no nearby supermarket. With new 40, 50, and even 60 storey residences going up in the neighbourhood it was inevitable that a supermarket would appear eventually. A few weeks ago one opened just two blocks away.

Given the nature of the neighbourhood (which can literally be called "Ritzy" since a building named "The Ritz" is being built on the next block over to the north, and an actual Ritz-Carlton Hotel and Residences is being built on the next block to the east) the new grocery store is the sort that panders to the over-moneyed, under-brained sort of nitwit that will buy a 800 square foot apartment for a million dollars. Vancouverites will need no explanation beyond that it is an "Urban Fare". For those reading from outside Vancouver, Urban Fare is the sort of supermarket that carries $150 square watermelons and charges $1.69 for the same potatoes Safeway or IGA sells for 99¢. Most everything in the store is organic or has some other sort of health spin to quickly part fools from their money.

I do, however, do some shopping at Urban Fare because the proximity is convenient and I haven't had a car for years now. They do, I suspect most for the sake of the marketing which likes to point out that "we sell Kraft Dinner, too", have a few things that aren't priced in excess of their value. Some of the meat isn't absurdly priced and they have good sausage, for example. Milk and pop aren't unusually priced either.

Which brings to the crux of this rant. Urban Fare sells a variety of pop, all the Coca-Cola and Pepsico products are available. They also have all manner of boxed fruit juices. They do not sell Kool-Aid. I like Kool-Aid. I'll easily drink two or three litres of it in a day. I have received flak for this from various people. Just today, because Urban Fare does not sell it I walked over to the IGA to get some. Because it's a half-mile walk and involves wading through tourist-infected streets and the gauntlet of beggars that preys on the tourists for drug-money, it's not a walk I like to do often, so I stock up with at least a week's worth - 10 packages.

Today, as has happened many times before, the cashier in seeing 10 packages of Kool-Aid makes conversation in saying, "You're buying a lot of Kool-Aid, you must have kids."

I typically reply with something along the lines of, "No, I'm just a big kid" or "I have a sweet tooth" and let it go.

The variety of flavours available at the IGA is diminishing, presumably since it isn't selling well there for the same reason it isn't available at Urban Fare: people don't think and are easily blinded by the superficial.

The commonplace impression is that Kool-Aid is full of sugar because one has to put the sugar in oneself and therefore one sees it. Made to the directions on the package, two litres of Kool-Aid has 250 ml of sugar in it. I don't like it that sweet and only use 150 ml of sugar, which puts it on par with Gatorade for sugar content.

Two litres of Cola has 850 ml.

Boxed fruit juice has between 500 ml and 1000 ml. And if you care to argue that it is fruit-sugar rather than refined sugar, think again. Unless the juice is "100% real juice" it is, in fact, about 5-10% juice topped up with 90-95% sugar water. And if it is "100%" real juice, the sugar levels are closer to that 1000 ml end of the scale. I find real fruit juice so sweet that I thin it down half-and-half with soda-water to make it palatable.

Despite the superficial appearance of my diet, on any given day I ingest about twice the water and half the sugar as the average "health conscious" nincompoop.

So there.
mbarrick: (Default)


The above excerpt is from an article on entitled "You really need to drink up" by Robin Sommerfield and Jeani Read and run by the Canwest News Service , operators of Vancouver's Vancouver Sun and Vancouver Province newspapers. The story ran January 23, 2007.

My disdain for the quality of reporting by Canwest, both in print and broadcast media, is well known to those that have been reading this blog for any significant length of time. Their ability to do even rudimentary fact checking is non-existent which the highlighted bit in this article exemplifies.

BTW, Elaine's mother clipped the article for her, which is why I ended up reading it - I haven't picked up the Sun or Province in months.

Eight fluid ounces is a cup. That's the definition of a cup, not slightly less than one. 250 ml is nothing more than a convenient approximation of a cup used in baking because it is duce difficult to find a set of Imperial measuring cups since we went officially metric 30 years ago. Using Imperial ounces a cup does work out to 227 ml. It's 237 ml in American fluid ounces. More on that in a bit.

Now to be fair, Australia has defined a "metric cup" legally as 250 ml. Japan and the United States (FDA) have also defined "metric cups" of 200ml and 240 ml respectively. No such definition exists in Canada. Oddly enough, gallons, quarts, pints, gills and ounces are defined by Canadian law, though. 

Now lets consider, since we have been on the metric system for over 30 years, why the volume of water recommended is even being reported in cups and ounces. I presume because these recommendations are originating from American dietitians, frequently parroted on American television and other media that spills over the border, such that the mantra "six to eight eight-ounce glasses" is the recommendation the suburban HausFraus reading the Vancouver Surrey Province are already used to hearing. In that case would not the US fluid volume of 237 ml or the US-FDA standardized 240 ml "metric cup" be the volume to report?

Or, even better, since the precision of the volume of water is not critical, why not just dispense with the archaic and foreign measures and uselessly "precise" (yet incorrect) conversions altogether and say "approximately 1½ to 2 litres"?

And, yes, I have nothing better to rant about. Life is good.

Pet Peeve

Sep. 20th, 2006 09:50 am
mbarrick: (Default)

I have a little mini-aneurysm every time I hear a sales-weasel say "software program". It sometimes makes sense to say "computer program" in some contexts where there might be ambiguity with some other meaning of the word program, such as a theatre program, but there is no context where "software" is ambiguous. "Software program" is a redundancy like "ATM machine" and every time I hear it gives me the mental image that all the appliances in the sales-weasel's apartment are blinking 12:00.

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